Description: you guessed it, the description of your item in which you accurately indicate what relevant information may be of interest to the potential buyer. Think of size, patterns, material, etc. Availability: three options apply here, namely: pre-order, in stock and out of stock. Price: the price of the item. Google Product Category: Determines the category. To do this, use the product taxonomy set up by Google . Product type: this also has to do with the aforementioned product category, but you can specify your own classification. With a separator you can then indicate a deeper level.
Link: The URL that points to the product page on your website, aka the landing page. Image Link: A URL to the page where the "main image" is located. Condition: three options apply, namely: new, refurbished or used. You're probably thinking 'easy' now the phone number list same style appears and you're right, this part of filling out a feed isn't particularly complex. Keep in mind that there are even more specific conditions depending on your product. Google has a lot of information available about this, so read it carefully to avoid surprises. Unfortunately we are not there yet. The challenge is mainly in the next part, which is adding product IDs.
Since May 16 , Google has slightly adjusted the policy here and it is mandatory to add a GTIN (also known as an EAN number in the Netherlands) to the product when it is available. If you do not do this, the products will be rejected and will no longer be displayed. So make sure you read Google's terms on this area regarding these product IDs and add the GTIN to your feed. If you already use Google Shopping, you will receive a notification in the Google Merchant Center when the products are rejected for this reason. we are talking about the Google Merchant Center, let's get straight to the explanation of this service and also an important condition for using Google Shopping.