Questions et Réponses
TV ads, word of mouth, and online reviews. how consumers prefer to learn about products While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. how consumers prefer to learn about productsGen Z, Millennials, and Gen X set themselves apart from Boomers through their preference for learning about products through social media and YouTube ads. Gen Z also favors unboxing videos more than any other generation. Meanwhile, Gen X and Boomers show a clear preference for learning about products through TV ads and in retail stores. Boomers also favor word of mouth more than any other generation. But there are also some similarities -- learning about products fax number list by searching the internet and through online reviews is popular among all generations. So let’s dive deeper into each of the most popular channels consumers are using to learn about products. SEO is Key for Product Discovery 36% of consumers prefer to learn about products by searching the internet, highlighting the importance of optimizing your website for SEO. Searching the internet is the number one way to learn about products among all age groups, except for Gen Z, who prefer to use social media by just 1 percentage point. While online search is extremely popular among all age groups, it progressively gets more favor with each older generation. which percent of each generation uses internet to learn about a product Since we know consumers are searching the web to better understand products and their features, it’s also key to get a sense of which devices they are using to create the best user experience.which device is used most often for search queries Not only are mobile phones the device of choice for over 50% of consumers when searching up a question online, but they are also the most used device when they shop online. which device is used most often when shopping online Especially when it comes to younger generations, the use of mobile devices for search dwarfs searching on a computer, meaning you should optimize your website to be mobile-first. search query device by generation Retail Is Still Relevant, Especially for Older Generations Coming in second place, 27% of consumers say they prefer to learn about products in retail stores.