Benefit from recessions, and Burger Coinbase User List King is hitting the gas on its value offerings heading into the new year. Rivals, including McDonald’s and Taco Bell, have been pairing down their menus to center on simplicity and Coinbase User List emphasize bestselling items. Other marketers have glommed on to the surging popularity of Venmo as a method of providing economic relief. Stella Artois, the beer label manufactured by Anheuser–Busch InBev, released digital stickers for the app earlier this year that tied to donations to the James Beard Foundation, a nonprofit focused on providing aid to the battered restaurant industry.
Working with Venmo aligns with Coinbase User List Burger King’s larger push to center more of its marketing and business on mobile channels. The brand has put a spotlight on its own mobile app in recent advertising efforts, and is in Coinbase User List the process of redesigning some of its stores to better accommodate mobile orders, drive-thru and curbside pickup. Burger King worked with agency Mullen Lowe US to develop the Venmo campaign, as well production company Hungry Man and editorial partner PS 260. Paid TV ads will support the rollout of the $1 Your Way menu, a spokesperson said over email.
Burger King is partnering with a popular cash-payment app to raise awareness about the launch of a new value menu. By sending select Coinbase User List customers $1 via Venmo, the brand hopes to drive up orders of lower-priced offerings at a time when mobile channels are increasingly important to its growth. Venmo and similar services have picked up enormous traction during the coronavirus pandemic as people look for ways to easily and safely facilitate cash transfers with friends and businesses. The Burger King promotion, angling to surprise customers with the gift of cash,