The battle for the creation of long and short videos has finally made new progress. On July 19, iQIYI and Douyin Group announced that they have reached a cooperation agreement. The two parties will explore the secondary creation and promotion of long video content.
According to the cooperation, many high-quality repertoires of iQIYI, including "Mist Theater", are included in the authorized content assets. Users of Douyin Group's platforms such as Douyin, Xigua Video, and Toutiao can all review these works. secondary creation.
Gong Yu, founder and CEO of iQIYI, said that this is an important step for both parties to respect and protect intellectual property rights and explore win-win cooperation. Zhang Nan, CEO of Douyin Group, also believes that the cooperation will "achieve a win-win situation for creators, copyright owners and users".
Sohu was the first to change its attitude. As early as March 17 this year, Douyin Number List had reached a cooperation with Sohu and obtained the relevant authorization for the secondary creation of all Sohu’s self-made film and television works. At that time, many voices called for more platforms to join the cooperation. On the one hand, creators on the platform needed richer copyrighted content materials, and on the other hand, film and television dramas also needed to expand marketing channels to increase exposure.
After Douyin iQiyi released the announcement, there was also news in the industry that Tencent Video was also negotiating a strategic cooperation with Kuaishou for the second creation. Tencent Video quickly refuted the rumor, "This news is a rumor."
Since the rise of the short video platform, the content of Erchuang has developed rapidly. A group of film and television bloggers have gained a large number of fans and traffic through the explanation and editing of their works. However, most of the second generation of film and television have not been authorized by the copyright owner, which makes the platform and Erchuang. It was once controversial because of copyright issues.
On April 9, 2021, 53 film and television companies, including Aiyouteng, 5 video platforms and 15 film and television industry associations issued a joint statement against online short video infringement. On June 3, at the ninth online audio-visual conference, the heads of the three parent videos once again spoke out on the issue of short video infringement. Among them, Sun Zhonghuai, vice president of Tencent, even bluntly said that "some low-minded and vulgar short video content will affect users' minds for a long time." like pig food".