For starters, Reddit has a great subreddit on podcasting that I recommend checking out. This subreddit currently has close to 22,000 members, so it can be a great way to generate free exposure. However, this subreddit has strict rules to limit spam, so you should be very careful not to over-promote your podcast. To get podcast attention, create a text post in the Daily Episodes section and add a link to the episode within the post. There are also other subreddits you can try promoting your podcast. Scott Britton says he was able to drive more traffic to his
podcast through his marketing whatsapp database subreddit. Or say you're running a podcast promoting the paleo diet. In this case, you can submit a thread to the paleo diet or alternative diet subs. Any subreddit will work as long as it has at least 1,000 members and adheres to moderator rules. shout out from other podcasters One of the most effective ways to get your podcast noticed is through referrals from other podcasters. Your best bet is to find podcasters that appeal to similar demographics. They don't necessarily have to be exactly the same vertical, but if there's overlap between topics, it's easier to pick them up and shout them out.
There are several ways to get other people to promote you. For example, you can pay for mentions or exchange some kind of favor (for example, promote it on your podcast or email list). Try to maintain an ongoing relationship with these podcasters. Once they become active and loyal supporters of your work, they will start plugging in your podcast themselves without you even having to ask. Use podcast ad networks If you have a little money, it might be worth investing in one of the various ad networks that exist specifically to promote your podcast.