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rajia rimi
12 juin 2022
In Discussions générales
Keep your content functional throughout the year. Evergreen content can be a resource for potential customers year-round and continue to serve your business year after Industry Email List year. "Don't create campaign pages for the holidays and then pull them down immediately afterward," Bone said, recommending merchants instead create evergreen content, like gift guides, that they can link to internally. throughout the year and be more Industry Email List prominent for holiday shopping. season. “Allow this content to earn links and work for you every year, rather than deleting it and starting over year after year,” she says. Welcome the vacation consumer. Segmenting your queries and repositioning your evergreen content accordingly is key to its success during the Industry Email List holidays. "Ask yourself, during the holidays are the same people Industry Email List making purchasing decisions?" "A good example is video games: for much of the year the main buyer will be the gamer, but during the holidays statistics show that it's an extremely popular gift." In this example, if you have ranking-oriented content for “top games” related queries, you would want to adjust the content for the holidays To answer questions from the new consumer (the gift buyer). Changing content this way will help you leverage existing rankings, Davies said. "On these pages, you don't want to consider the big pitch you can make to an already salivating consumer for the latest Call Of Duty , but rather the questions their parents, loved ones, etc. will be asking," he Industry Email List said. he declares. he rated? Why does it have this rating? What do other parents think? These types of questions. » In addition to updating your content, you should also revise your descriptions, titles, Industry Email List and page titles; for example, a title like “Parents Guide to the Best Video Games of 2020” is more likely to attract clicks
Refresh and Reposition Industry Email List  content media
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