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22 juin 2022
In Discussions générales
As we all know, WeChat Reading is a mobile executive list reading product that focuses on "socializing + reading". In the social area, relying on the big tree of WeChat, you should not forget that in 2019, WeChat Reading was invited to form a executive list team in the circle of friends and various communities. In the scenario of drawing unlimited cards, WeChat Reading’s game of user fission growth based on its own “paid membership” will make people more curious about what operation methods WeChat Reading relies on social networking, And whether its existing business model can executive list support it Since the mobile reading market continues to develop well, what are the problems of WeChat reading itself? With curiosity about WeChat reading, I dismantled WeChat reading from the product, operation, and business model, hoping to find some answers. 1. Product overview and market performance 1.1 Product Overview WeChat Reading is an official reading application based on the WeChat executive list relationship chain. While providing the ultimate reading experience, it executive list recommends suitable books for users, and can view the reading dynamics of WeChat executive list friends, discuss with friends about the books they are reading, etc. In fact, while providing an excellent reading experience, we use WeChat to socialize, so that reading can generate sharing and discussion, so that reading is no longer lonely. 1.2 Market Analysis With the popularization of the Internet and smart devices in my country.
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